Public Relations Campaign Planning

Public Relations Campaign Planning Research and Situational Analysis The term ‘brain drain’ refers to the outflow of entrepreneurial skills and talent hindering productivity and, possibly, prospects for economic growth (Tyson, 2011). The Malaysian brain drain dilemma is attributed to political, economic, social and cultural causes (Tyson, 2011). The current world average of brain drain stands at about 5 per cent, whereas Malaysia’s was at 10 per cent in the year 2000. (Foo, 2011). Out of a population of 27 million, there are an estimated 1.5 million Malaysians living abroad. The last decade brought much scrutiny and substantial media analysis on the topic of brain drain in Malaysia. Emphasis was put on numbers of skilled Malaysian-born people emigrating and its lasting effects on the Malaysian economy (Foo, 2011). In a study conducted by Foo, by examining destination country characteristics, it has been found that some of the key determinants of the brain drain dilemma include religious diversity, high Gross Domestic Product (GDP) per capita, proximity to home country, and English language usage. The main causes of brain drain, however, are deeply rooted and entrenched in the Malaysian society. In recent years a large of Malaysian emigrants proved to young non-Bumiputeras, In a survey conducted by the World Bank, the chief reason Malaysians aboard cite as their reason for leaving the country is social injustice. The respondents cited unequal opportunities in attaining scholarships and places in higher learning institutions (Azlan, Jeram, Sivapragasam, Tyson, 2011). Another large number cited the lack of career prospects and unattractive salaries in Malaysia as a deterrent in the decision of coming back to Malaysia. All these matters, of course attribute to the various government policies that encourage race-based incentives rather than merit-based ones. The policies in question are the economic models that uphold the ‘special’ Bumiputera rights and the revisionist Ketuanan Melayu policies (Azlan, Jeram, Sivapragasam, Tyson, 2011). The barriers are the main causes identified in instigating the talent exodus or brain drain in Malaysia. The government needs to acknowledge that the brain drain is at the cost most of national development, future competitiveness and productivity (Azlan, Jeram, Sivapragasam, Tyson). To help counter the brain drain dilemma, under the Prime Minister’s Department and the 10TH Malaysian Plan, Talent Corporation Malaysia Berhad (TalentCorp), was established in the year 2011 in hopes of activating and facilitating initiatives that will help to put an end to the outflow of the country’s talent. The corporation will be working closely and establishing affiliations with many Malaysian Government agencies and leading companies. TalentCorp boasts a plethora of affirmative programmes to engage and attract Malaysian talents that have settled overseas while also focusing on nurturing and developing those already within Malaysia. Network-building between these talents are also prioritized. Although still new, TalentCorp claims to have a clear vision in running their organisation, which is to build effective partnerships, and make a difference in addressing Malaysia’s talent needs to enable the country to reach its aspiration of a high-income nation (About Us: TalentCorp, 2011). TalentCorp also possesses a one-stop centre to deal with related matters pertaining to immigration and government documentation. To analyse TalentCorp deeper, SWOT analysis can be utilized to identify the corporation’s strengths, weaknesses, opportunities and threats. One main strength that TalentCorp has is it is run by a group of relatively young professionals, all around 25 to 40 years of age, all led by Johan Mahmood Merican. This means that the management itself could relate and acknowledge the stakeholders because of the similar age and similar experiences they may have gone through, and vice-versa. The new brains will bring a much needed vigour and vitality to the scene, especially when the old existing policies were set up by policy makers and politicians who are of an older generation. The corporation’s new and affirmative action team hopes to create a distinctive competence in managing the talent in Malaysia, unlike their predecessors. The main weakness of TalentCorp would be the age of the organisation itself. Since it is a newly set up organization, it may not have prominence and influence in the society yet. As a corporation, it has limited visibility and only gained nationwide exposure for a limited amount of time during the conception of the corporation. Ever since that, there has been virtually no mention of the corporations in major media platforms, even though articles and commentaries criticizing the nature of the corporation pops up from time to time in mainly opposition online media. This results in many young Malaysians in and outside of the country to fail to acknowledge TalentCorp and become aware of what it functions as. One opportunity that TalentCorp has is that it is in collaboration with many other Government agencies. Currently, it is working together with the Ministry of Higher Education (MoHE), Inland Revenue Board (LHDN), Ministry of Finance (MoF), the Public Service Department (JPA) among others. With all these partnerships at its disposal, TalentCorp can benefit greatly from the resources, manpower, and intellectual property to come up with even better policies in the benefit of its stakeholders. The main threat that the corporation faces is the target audience themselves. The professionals who are living aboard already made that difficult decision to migrate in hopes of greener pastures elsewhere. It is important to know that most of the emigrants are of non-Bumiputera stock, mainly comprising of Malaysian Chinese. Looking back at the main causes of brain drain, while abroad, these people have become accustomed to being rewarded based on their personal performance and merit, unlike the Bumiputera-rights based policies they have been subjected to in Malaysia. While TalentCorp, with its various incentives and affirmative action plans might be able to convince them that there are opportunities abound in the homeland, the professionals will be doubtful of the existence of a meritocracy-based, level-playing field, back home. This raging doubt coupled with the many unpleasant happenings in the country they have come to know from a globally wired world may be the biggest deterrent of them returning home. TalentCorp needs to realize all these and investigate further into the issue. Action Planning Objectives In relation to public relations management campaign strategies, the main objectives of TalentCorp are to be evaluated. The objectives of this corporation are: To optimise Malaysian talent; To attract and facilitate global talent; and To build networks of top talent To analyse the objectives, the SMART objective approach should be used. The objectives should be specific, measurable, attainable, realistic, and time-bound. In the case of TalentCorp’s objectives, they merely state the obvious, without specifically stating the details of what has to be done. There is little information on how the objective is supposed to be measured and attained, with the absence of actual quantifiable figures. The lack of a specific time-frame suggests that there is no specific time-period for corporation’s activities to be carried out. The objectives instead should be presented as: to optimize Malaysian talent by 50% among Malaysians by the end of 2014, Key Messages The key messages that should be prominent during the entire course of the campaign are: Suicide can be prevented through early detection and professional intervention. Suicide is not the solution, seek professional help. Suicide is a growing problem in Malaysia. Target Public TalentCorp’s the primary target audience or the group and the current focus of their campaign are Malaysian citizens currently staying and working overseas. Although this target public is the essence of establishing the whole programme, emphasis should also be given to Malaysian students currently pursuing tertiary education, who are contemplating on staying in their host country when studying overseas in the future, as they are the future of the country. The secondary target public are the journalists and a variety of media houses to promote the agenda of TalentCorp to future primary target audience and the Malaysian public. Strategies Based on the objective of optimizing Malaysian talent, these three strategies have been put forward: Raise career awareness by of ETP career opportunities for tertiary students through physical and virtual channels and involving selected company partners and key sectors Build platforms to optimise talent-Manage assignment of scholars- Establish early involvement of industry in university life- Encourage collaboration of companies, industry bodies and learning institutions to develop structured internships Enhance school-to-work transition- Upskill to address critical skills gaps in key sectors- Advocate policy change Build HR community and advocate best practices Based on the objective of attracting and facilitating global talent, these strategies have been put forward: Outreach to Malaysians abroad- Assist key industries and companies to meet talent requirements through facilitation and outreach programmes Facilitate returning talent- Facilitate ease of entry for global talent Address policy impediments on entry of global talent Enhance expatriate facilitation- Facilitate ease of entry for global talent Pilot catalytic initiatives for policy refinement Based on the objective of building networks of top talent, these are the strategies that have been put forward: Build networks of future leaders -Develop networks for leadership pipelining Private-Public Sector and Intra-Private Sector Talent Cross Assignments Develop diaspora networking platforms- Develop networks of professional diaspora and eminent Malaysians to assess opportunities in Malaysia or contribute from abroad Engage expatriate community- Engage expatriate community to develop networks Communication Tactics The tactics can basically be separated into two categories; public campaign tactics and media campaign tactics. This is because the different target publics need different strategies to be communicated to. But there should always be a realisation that both types of tactics are very-much dependent on each other and are interlinked. For Malaysian talents already living overseas, professional outreach programmes like sector-focused networking programmes for the Malaysian diaspora are organised in major cities around the world. In these programmes, the participants can be connected to potential employers and explore available opportunities back home. Student outreach programmes can help TalentCorp engage with top Malaysian students aboard. Possible collaborators to look into are the Education Ministry, Jabatan Perkhidmtan Awam or JPA and various student associations. To facilitate returning talent, a programme called the Returning Expert Programme (REP) was introduced, with tax cut incentives, Permanent Resident (PR) status for foreign spouses, and potential positions in Malaysia’s leading companies. There is also a REP Club, which functions to provide a sense of inclusiveness within the community and network building. One public campaign tactic that will directly resonate with the suggested primary target public, Malaysian tertiary students who are contemplating to contribute to the brain drain is to have career fairs and road shows by collaboration with universities and local leading companies. The face-to-face interaction between the students and employer creates channels of raising awareness in job environments and requirements. Besides that, a regularly updated organisational website will be set up for easy information access that will also serve as an online portal for career awareness and career guidance in attaining jobs in local companies. Building a presence in social media platforms, such as creating a Facebook page or creating a Twitter account will resonate with the young, tech-savvy individuals of the target public. Another public campaign tactic is to have upskilling programmes and internship opportunities with leading companies for tertiary education students that will function as a fast track to their career in Malaysia. Competitions could be held to increase the visibility of TalentCorp in the minds of the students. Working together with JPA, TalentCorp established the Scholarship Talent Attraction Retention (STAR) programme, whereby a scholarship bond requires the scholars to work with leading companies in Malaysia. Publishing and printing collaterals such as posters and pamphlets that are distributed to institutions of higher learning will drive the message of these youth-targeted programmes and of the organisation itself to town. For the media tactics to be carried out, we have to realize that the media plays a crucial role in disseminating any information gained from the client, whereby in this case, is a corporation which is under the purview of the government, to the target audience. Ultimately, in essence, no campaign is successful without a media relations campaign. Hence, as PR practitioners it should be wise to plan out the tactics through a wide range of media. By building the campaign around a newsworthy event like the talent and student outreach programmes, the likelihood of the media houses, especially print media, carrying the stories and key messages will be very high. The measures taken to ‘place’ news stories will be very important. The media tactics that will be used in the campaign are: Press Releases The press release announcing the proposition of the event and the campaign in general, would be sent to the database of journalists, newsdesks of major media and even online news organisations. The media targeted in this tactic are print media and online media. Media Briefing Before an actual press conference is called upon the issue, there could be a small-scale media briefing to let individual or a small, select group of journalists know about the event and the intended key messages to be delivered. A smaller, more intimate session will allow issues to be clarified better and helps develop relationships with journalists as well. The media targeted in this tactic are print media and online media. Press Conference A national-level outreach programme or event ultimately calls for a press conference to be conducted. Through the press conference, larger groups of journalists and media houses could be targeted. The press conference provides the organisers a controlled environment to unveil statements and deliver their intended key messages accurately. Nevertheless, a press conference can also be an uncontrolled environment as the organisers are subjected to media enquiries and questions. A separate evaluative press conference could be held after the event as well. A media kit containing press statements, profile of the organisation, pamphlets and souvenirs will be provided to all the journalists present. The media targeted in this tactic are print media, broadcast media, and online media Television and Radio Utilising broadcast media such as television and radio, can be used to address and portray issues clearly. Interviews and talks featuring credible opinion leaders, government officials, and the organisers and management team of TalentCorp themselves will help set the campaigns agenda clearly. Radio could also add an interactive element to the programs aired by encouraging the participation of interactive callers, otherwise known as ‘Talkback-Radio’. Also, the broadcast media have a great audience penetration. Evaluation Since this is public relations campaign, the evaluative measures should focus and assess the impact of the public relations efforts. But before the summative evaluation, implementation checking and formative monitoring should be conducted to correct any discrepancies and assess the progress of the campaign (Lattimore, Baskin, Heiman, Toth, 2013). To measure the worth of public relations efforts, an impact analysis could be conducted. The audience coverage addresses whether the intended audiences were reached. One could track the media coverage of all the events and activities that have been promoted. For print publication, special electronic databases can be used to track specific key words and terms related to the event. Google News offers a similar service too. The cumulative index of readers of the posts about the campaign and the TalentCorp programmes could also be assessed. In terms of broadcast media, its audience interactivity allows one’s to gauge the number of inquiries, opinions and requests for advice. We could also take the program tune-in rate to account. At the end of each outreach programme and personal engagements with the publics, a survey could be handed out to a select few of the attendees to measure and evaluate the audience response. This could also be done electronically by including a feedback section in the corporation’s website. Besides that, we could also assess the number of hits on the organisation’s website, especially when journalists or other interested parties follow up mentions of the event in other media. For newspapers, we can monitor the number of press-releases that have been issued and comparing it with the newspaper take-up rates. Campaign exposure can also be measured by press cuttings. With or without consensus, the position  of the Malaysian government is quite clear: the brain drain is detrimental to national  development, productivity and future competitiveness. Therefore the government continues  to experiment with policy initiatives in order to reduce, or even reverse, the brain drain,  pinning a significant amount of hope on the newly created Talent Corporation led by Johan  Mahmood Merican. Most of the initiatives to date have been about economic reform and  have been driven by technocrats, leaving a void that needs to be filled with pragmatic and  robust political analysis. For instance, in a somewhat controversial editorial, Mokhtar (2010)  opined that the talent exodus can be explained by disillusionment linked to rising crime, a  tainted judiciary, human rights abuses, and an outmoded education system. While the  general assumption is that Chinese and Indian Malaysians have a greater tendency to leave  because of their pendatang (so journer, alien) status – being guests in a bumiputera (Malay)  land – increasing numbers of Malays have emigrated as well, disillusioned by corrupt  practices as well as the rigid confines of state Islam (Mokhtar 2010).

Poes Lost Love, Poetry Paper

ENG 102 March 19, 2013 Poe’s Lost Love When first reading â€Å"Annabel Lee† by Edgar Allan Poe, there’s a sense of love that you can feel realistically and immediately. Edgar Allan Poe is one of the most famous poets of the 19th century. Poe is considered to be the father of modern detective stories and highly admired. The dark gruesome images that Poe depicts are what makes readers love his work. He paints a clear picture and uses that setting to his advantage in each of his dark tales. In â€Å"Annabel Lee† he writes a happy yet dark poem using the elements of imagery, symbolism and tone to show his permanence of true love.Edgar Allan Poe is the most famous poet in his genre of dark, gruesome mystery. â€Å"Poe had a difficult upbringing, fraught with illness, loss and poverty. † (Giammarco online 01/2013). Poe’s parents both died when he was the age of two, which left him orphaned. Poe was also poverty stricken most of his life and could not even finish college due to the lack of funds. After college, â€Å"he briefly attended West Point Military Academy and served briefly in the U. S. Army. † (Delbanco, Cheuse 291) Poe then married his thirteen year old cousin who contracted tuberculosis, which took the life of his mother and father as well.These events probably triggered his dark sense of writing influencing his famous poems such as â€Å"The Raven†, â€Å"Tell Tale Heart†, â€Å"Annabel Lee† and many more. Poe was very talented, not by just writing poems and stories, but he worked for many newspapers and magazines as well. Poe passed away at the young age of 40, with his death a mystery. (Delbanco, Cheuse 291) The poem â€Å"Annabel Lee† is about a beautiful, painful memory. A childhood love was abruptly brought to an end when Annabel Lee passes away. Poe wants you to know in this story that it is a great love, not just a childhood fling. â€Å"But we loved with a love that was more than love† (9).This love is so great that even the angels are jealous of this, which is why he believes they took his love away. His love is so strong for this girl that he lays down every night by the dead body in the tomb. â€Å"I lie down by the side / Of my darling, my darling, my life and my bride† (38-39). This is poem turns when his true love dies and steps into his point of view in his dark world. â€Å"Annabel Lee† is a six line, six stanza ballad. A ballad is a type of poem that is intended to be recited or sung. A ballad poem â€Å"tells a lively or tragic story in simple sample† (Delbanco, Cheuse 796).In the poem â€Å"Annabel Lee†, Poe makes his story feel very realistic, almost as if you were the one who lost your love. In each set of stanzas, Poe sets up a pattern of rhymes. Also, he sets a pattern of a long line followed by a short line and so on. But in a few spots he switches it up. Poe was very talented when it came to setti ng. The first tactic that he uses in â€Å"Annabel Lee† was imagery. Imagery is the things that are seen, or imagined. Imagery is visually or figurative language used to create lyrical emotion. In â€Å"Annabel Lee† Poe refers to a kingdom by the sea over and over again.This help creates a picture of a time and place a long time ago and makes his love seem more mysterious. He also uses imagery when describing â€Å"That the wind came out of the cloud, chilling / And killing my Annabel Lee† (25-26) putting a vast picture in our head that is merely a sickness taking over her body. The second strategy that Edger Allan Poe uses is symbolism. Symbolism is practice of representing things by symbols, or with a symbolic meaning. Poe talks about â€Å"For the moon never beams without bringing me dreams† (34) which is a symbol for the character not being able to sleep at night without dreaming of his love.In this poem Poe also talks about a highborn kinsman. This i s a symbol for everyone who doesn’t understand his love for this girl and just thinks that they were young. Poe was a very talented man. Although he never was a rich famous man while he lived, his dark gruesome tales are known by everybody today. His skills of using symbolism and imagery in â€Å"Annabel Lee† have made it one of his more well known poems. Many people believe that his inspiration for this poem was the death of his wife. â€Å"Annabel Lee† is a great love poem that came out of the dark mind of Poe and will always remain a classic.

The Torture of No Technology For 24 Hours - 722 Words

I laid on the floor, not really sure what to do with myself. I had wandered from my bed down to the ground, trying to avoid the stare of my laptop. My fingers dug into the carpet. The sleek electronic beckoned me torturously, and my fingers itched to open it. The ground seemed like a safer place, one where I could avoid everything and just be. Of course, the longer I laid there, the louder the silence seemed to become. I couldn’t hear anything, not the whirring of my laptop nor the notifications of my phone; it was absolutely silent. With a huff, I rose to my feet and glared at my computer. It seemed that I had lost the battle, and I winced guiltily as I lifted the screen open. I guess I just wasn’t strong enough to withstand the pull of technology. It all started with an English assignment—to go without the use of technology for twenty-four hours. Mondays were bleak but today would be worse, I knew. Class to class, subject to subject, I drifted through school. Sitting through my classes, the challenge seemed easy—was the assignment really that hard? The need to use technology hit me the second I stepped into my house. My fingers instinctively crawled towards the TV remote, before I snatched my hand back. Staring at the black LCD screen, I suddenly realized—this would not be so easy after all. Begrudgingly, my hands slipped over my old Panasonic radio, flipping the on-button. Immediately, static blasted through the speakers, blaring through the house. Half-heartedlyShow MoreRelatedBlack Site Torture Is An Ongoing Injustice1483 Words   |  6 PagesBlack-Site Torture Imagine suddenly waking up to find yourself in a small cell, handcuffed and chained to the wall by your ankle. The only thing in your room is a hard mattress and a bucket. A continuous white noise is blared over the speakers. Night and day no longer exists, only the florescent bulb that never goes out. The only people you ever see are the masked guards that drag you off for interrogation. Imagine that goes on for nineteen months. Difficult to picture, right? That’s how it wasRead MoreEssay Television and Its Impacts on Society 1171 Words   |  5 Pagesspend their hours more wisely. Others are of the opinion that TV is actually has societal benefits. From this perspective, they claim that the development of the structure of the programs now requires one to intellectually participate in watching television. Essentially, the argument is whether TV is a beneficial societal force or is it simply a convenient, yet detrimental, outlet for entertainment. One major proponent of the view that watching television is beneficial is technology writer StevenRead MoreNikes Use of Sweatshops Across the Globe Essay624 Words   |  3 Pagesrecognized companies such as Nike make use of sweatshops and aid in the exploitation of labor workers in many parts of the world. A sweatshop is an industrialized provision that is known to have poor working conditions, infringement of labor law, and long hours coupled with low wages. In today’s world, sweatshops are prevalent all across the globe; however they raise the most concern in developing nations. Nike is one of the world’s most renowned sportswear companies, but has been involved in several controversiesRead MoreEssay on George Orwells 19841536 Words   |  7 Pagescontrolling everything in the city and they do not let there citizens express there feelings and have friends. In the novel people do not have freedom because there are telescreens everywhere, so wherever you go somewhere there will be telescreens. The technology if telescreens started after the Revolution that means before people had freedom and privacy but they still were not treated well. The telescreen is a powerful metaphor for the loss of privacy in a totalitarian state. â€Å"It is inessential to the politicalRead MoreGeorge Orwell‚Äà ´s Book Nineteen Eighty-Four1522 Words   |  7 Pagescontrolling everything in the city and they do not let there citizens express there feelings and have friends. In the novel people do not have freedom because there are telescreens everywhere, so wherever you go somewhere there will be telescreens. The technology if telescreens started after the Revolution that means before people had freedom and privacy but they still were not treated well. The telescreen is a powerful metaphor for the loss of privacy in a totalitarian state. â€Å"It is inessential to the politicalRead MoreI Murdered my Mother685 Words   |  3 Pagesend the sufferings. The u nfortunate day, when she was racked with pain, the agony was swallowing her from inside. She glared at me and begged to relieve her from unbearable torture. Before her death, I administered 20mg morphine. After an hour, I administered another dose of 40 mg though the prescribed dose was of 10mg/24 hours. Finally, I fulfilled her wish by administrating another 20mg dose and freed her from excruciating pain. I am guilty of overdosing my mother but the intention was to save herRead MoreBehind the Barbed Wire: Auschwitz Essay1554 Words   |  7 Pagesprisoners then marched to the location for their labor for that day. (6) From the end of March 1942, the minimum workday for the prisoners was 11 hours. (7) This time was not set in stone; it lengthened in the summer, and shortened in the winter. (7) At noon they had a break for lunch, which was on average one hour, (12-1) but could be lengthened to two hours or shortened to thirty minutes. (7) At the end of the day, they returned to camp before nightfall, often carrying the corpses of those who hadRead MoreJesus, It s Unimaginable896 Words   |  4 Pageshundreds of years later, people still try to depict and tell the age old story of the creator of the world that put on flesh to come to this mess of an earth and die. They try to capture the long, painful, sorrowful death, and even with the most modern technology, no one could ever capture exactly how dark and sacrificial it was. Thank you, thank you, thank you. There’s not much else to say. But he was pierced for our transgressions, he was crushed for our iniquities; the punishment that brought us peaceRead MoreEuthanasia Essay1049 Words   |  5 PagesEuthanasia Since the evolution of man, infants have been born with severe illnesses. These infants may be able to survive due to advancing technologies, but are left with possible and probable defects. Many infants will die even though they are being treated because they are not equipped to sustain life. These circumstances have led to the debatable issue of infant euthanasia, or mercy killing, to allow these babies an end to their suffering, and die peacefully. While manyRead MoreBiologically Enhancing Soldiers1158 Words   |  5 Pagesfear being killed in their sleep. Also, by not having to sleep, a soldier would be able to constantly continue during a mission or gun fight without an fatigue. By doing so, wars could be finished sooner, and more efficiently. Being able to work 24 hours a day and having multiple soldiers doing so, would increase the militaries efficient ten fold. Now imagine a soldier that only had to eat once a week? This would save money due to not having to supply as much food, which would actually lower taxes

Types of Verb Forms and Functions in English

A book by the A verb is customarily defined as a part of speech (or word class) that describes an action or occurrence or indicates a state of being. But just when is a word a verb? Generally, it makes more sense to define a verb by what it does than by what it is. Just as the same word (rain or snow, for example) can serve as either a noun or a verb, the same verb can play various roles depending on how its used. Put simply, verbs move our sentences along in many different ways. Here, by identifying 10 types of verbs, well briefly consider some of their more common functions.   Auxiliary Verbs and Lexical Verbs An auxiliary verb (also known as a helping verb) determines the mood or tense of another verb in a phrase. In the sentence It will rain tonight, for example, the verb will helps the verb rain by pointing to the future. The primary auxiliaries are  the various forms of be, have, and do. The modal auxiliaries include can, could, may, must, should, will, and would. A lexical verb (also known as a full or main verb) is any verb in English that isnt an auxiliary verb: it conveys a real meaning and doesnt depend on another verb: It rained all night. Dynamic Verbs and Stative Verbs A dynamic verb indicates an action, process, or sensation: I bought a new guitar. A stative verb (such as be, have, know, like, own, and seem) describes a state, situation, or condition: Now I own a Gibson Explorer. Finite Verbs and Nonfinite Verbs A finite verb expresses tense and can occur on its own in a main clause: She walked to school. A nonfinite verb (an infinitive or participle) doesnt show a distinction in tense and can occur on its own only in a dependent phrase or clause: While walking to school, she spotted a bluejay. Regular Verbs and Irregular Verbs A regular verb (also known as a weak verb) forms its past tense and past participle by adding -d or -ed (or in some cases -t) to the base form: We finished the project.   An irregular verb (also known as a strong verb) doesnt form the past tense by adding -d or -ed: Gus ate the wrapper on his candy bar.   Transitive Verbs and Intransitive Verbs A transitive verb is followed by a direct object: She sells seashells. An intransitive verb doesnt take a direct object: She sat there quietly. (This distinction is especially tricky because many verbs have both transitive and intransitive functions.) Does that cover everything verbs can do? Far from it. Causative verbs, for example, show that some person or thing helps to make something happen. Catenative verbs join with other verbs to form a chain or series. Copular verbs link the subject of a sentence to its complement. Then there are performative verbs, mental-state verbs,  prepositional verbs, iteratives, and reporting verbs. And we havent even touched on the passive or the subjunctive. But you get the idea. Though they can get tense and moody, verbs are hard-working parts of speech, and we can count on them to make things happen in many different ways. * Stephen Pinker, The Stuff of Thought. Viking, 2007​

Leadership Theory Vs. Leadership - 2040 Words

Leadership Theory versus Leadership Practice can be compared to as two whole different worlds. Leadership Theories are explained and built in an imaginary world by taking few real life factors that might affect decision making of a leader. Whereas leader ship in practice is decision making of a leader in an unpredictable world. This paper is all about the compare and contrasts between Leadership Theory versus Leadership Practice, give my personal opinion on this topic and come to a conclusion if Leadership Theory and Leadership Practice are same always or they are different sometimes. According to Lussier and Achua (2012) there is a leader in everyone and everyone plays a role of a leader. In practical life you are a leader for your life. There are hundreds of fine studies and theories are produced for the past multiple decades which studies the leadership styles, their traits and sorting procedures for an understanding of your personal traits and leadership style. These studies and theories are of a huge importance for a self as well as for an organization. For self, according to me these studies gives valuable information on yourself traits, know more about you and your hidden talents. This will be a huge help in improving your positives and your strengths and also correcting your negatives and your weaknesses. Coming to an organization, these studies and tools are like a power shields for the Human resources team and the management team to hire a new employee or promote aShow MoreRelatedSituational Leadership Theory Vs. Model864 Words   |  4 PagesSituational leadership theory or model comprises a few key elements. These include four styles of leadership, the maturity level of the subordinates and the developmental models. The four leadership styles According to Hersey and Blanchard, there are four basic leadership styles association with the situational leadership model. The four are: telling, selling, participating and delegating. Telling As the name suggest, this leadership styles refers to an almost autocratic leadership role in whichRead MoreLeadership Theory Vs. Leadership1286 Words   |  6 Pages1.1Evaluate leadership theories Leadership is the ability to influence the actions of an individual or a group for the achievement of goals in a given situation. â€Å"Leadership is the ability to secure desirable actions from a group of followers voluntarily without the use of coercion.†(Alford and Beatty) Management Vs Leadership According to Stephen Covey â€Å"Leadership focuses on doing the right things, management focuses on doing things right. Leadership make sure that ladders we are climbing are leaningRead MoreLeadership Theory Vs. Model Of Leadership1529 Words   |  7 Pages The current essay focuses on leadership practices. It is evident that one of the key strategies to gain success is the technique of developing leadership. Effective leadership practice helps to boost organizational performance. There have been many researches that are performed on leadership practices to understand its type, implementation and effectiveness in business. The scholars have mentioned that implementation of leadership theories and models could help the organization in developing organizationalRead MoreLeadership Theory Vs. Transactional Leadership1819 Words   |  8 PagesIntroduction: Leadership and the study of it date back to the beginning of civilization and interest in the field remains high. Leadership theory has historically evolved from its early focus on Great Man (Lincoln, Caesar, Churchill and Gandhi) and trait theory to the modern studies of leadership effectiveness approaches. Several theories have been framed to explain leadership effectiveness. The two of the most popular leadership theories are Transformational and Transactional leadership types. EvenRead MoreTransactional Vs. Transformational Leadership Theory Essay1082 Words   |  5 PagesThe first set of opposing leadership theories I would like to review is transactional vs. transformational leadership. Transactional leadership is based on an exchange between leaders and followers. This type of leader establishes a reward-based system in order to incentivize workers. In transactional leadership theory managers seek to find what employees want and then incentivize them to achieve high performance through a rewards-based approach. The employee provides job performance and is rewardedRead MoreLeadership theories: Autocratic Vs Transformational Essay1211 Words   |  5 PagesNow the definition of leadership has been changed because now we believe that leaders can be made through education. Leadership plays important part in every field and organization to achieve higher goal. According to Kelly, â€Å"leadership is a process of influence in which the leader influences others toward goal achievement† (Kelly Crawford, 2013, p. 168). Nowadays there are many leadership theories and have different perspective and suggestion. I have chosen two theories to discuss in this paperRead MorePath Goal Vs. Situational Leadership Theories2197 Words   |  9 PagesPath-Goal vs. Situational Leadership Theories Introduction There have been numerous theories surrounding leadership, which attempt to explain which form is most effective in the workplace. A universalistic approach was once used to rationalize leadership and it was believed that successful leaders possessed certain common abilities and traits. However, today due to external factors such as globalization and advanced technologies, there has been an evolution towards a new paradigm of leadership. SubordinatesRead MoreTransactional Vs. Transactional Leadership Theory1314 Words   |  6 Pages3.2 Transactional Leadership theory According to Burns, a transactional leader was someone â€Å"who approaches followers with an eye to exchange one thing for another: jobs for votes, or subsidies to include for campaign contributions† (Klinsontorn, 2007, p.35). An example using Burns definition, it would be like a boss paying extra incentive for its employee who does the most sales. Thus, followers obtain rewards for job performance, while leaders benefit from the completion of tasks. TransactionalRead MoreQuantum Leadership Vs. Leader Member Exchange Theory1788 Words   |  8 PagesQuantum Leadership vs. Leader-Member Exchange Theory Leadership is the ability to guide and inspire others to create a positive vision in prospects of enhancing an organization. Most leadership styles seek to understand the needs of followers and to motivate them to succeed. 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The Security Investigation Free Essays

Part I. The availability of the personal computer or PC at every home and every office desktop, and the dawn of the Internet brought to focus not only the benefits derived from these technologies but abuse and to a greater extent, crimes as well. Suddenly, cybercrime is at an all time high and ways and means of detecting and making these criminal hackers pay became a forefront competence in information technology and law enforcement. We will write a custom essay sample on The Security Investigation or any similar topic only for you Order Now One of the best deterrents to computer crime is to catch those who commit the dastardly acts (Solomon Prosise, 2001)! Of all the types of criminal hackers, the worse is the â€Å"insider† – a current employee or a former â€Å"disgruntled employee† – since they are or were in a â€Å"trust relationship† with their employer, and they demeaned that trust by attacking the information systems of the company. When this type of crime, or cybercrime, occurs, the recourse is to call in computer forensics and incident response professionals to remedy the situation. Solomon et al. (2005) describes computer forensics as, â€Å"Computer investigation and analysis techniques that involve the identification, preservation, extraction, documentation, and interpretation of computer data to determine potential legal evidence.† Once there is a probable determination that a cybercrime was committed, the computer forensics and incident response experts follow a well-choreograph methodology to successfully document evidence and prosecute a cybercrime. Robbins (2002) lists down the basic but critical procedures to computer forensics: 1.Protect the subject computer system during the forensic examination from any possible alteration, damage, data corruption, or virus introduction; 2.Discover all files on the subject system including existing normal files, deleted yet remaining files, hidden files, password-protected files, and encrypted files; 3.Recover as much as possible all of discovered deleted files; 4.Reveal to the extent possible the contents of hidden files as well as temporary or swap files used by both the application programs and the operating system; 5.Access, if possible and if legally appropriate, the contents of protected or encrypted files; 6.Analyze all possibly relevant data found in special and typically inaccessible areas of a disk including but not limited to the ‘unallocated’ space on a disk, as well as ‘slack’ space in a file; 7.Print an overall analysis of the subject computer system, including listing of all possibly relevant files and discovered file data, then provide an opinion of the system layout, the file structures discovered, any discovered data and authorship information, any attempts to hide, delete, protect, encrypt information, and anything else that has been discovered and appears to be relevant to the overall computer system examination; and 8.Provide expert consultation and/or testimony, as required. While the experts are doing the investigation, it is important to liaise and coordinate, depending upon the legal parameters of the crime, with local or federal cybercrime units. In some states in the U.S., it is a federal crime not to report computer crimes and soon, reporting of cybercrimes will be federally mandated. But the key point in cybercrime investigation is ensuring that the evidence gathered will stand up to legal scrutiny. Part II. A common story heard about cybercrimes is the use of â€Å"social engineering techniques.† Social engineering basically is playing the â€Å"con man† to elicit information from gullible or unknowing victims. A Help Desk employee for example can call a secretary and ask for her password since he needs it to diagnose her PC remotely. Since there is a â€Å"trust relationship† already, the secretary gives her PC password. The Help Desk employee then accessed the secretary’s PC and downloaded confidential memos and reports. He then sells these documents to competitors and the competitors ended up gaining advantage on the Help Desk employee’s company because they already have insider information. A case like this could have been prevented if the company, or even any government agency, had good security policies in place. Part of the security policies would have been user education training and if the user’s had been properly trained, they would have known that nobody needs to know their passwords but themselves. In securing the information systems, the baseline or starting point is having good security policies in place and these policies should and must be based on globally accepted standards and industry best practices. The ISO 17799 or Code of Practice for Information Security Management (ISO/IEC, 2005) is always one of the best standards to adapt whether small, medium or large enterprises – even government agencies for that matter! Shaurette (2002) stated that, â€Å"Information security is not just about technological controls. Security cannot be achieved solely through the application of software or hardware. Any attempt to implement technology controls without considering the cultural and social attitudes of the corporation is a formula for disaster.† Once this has been taken into mind, mitigation of risks to the information systems will be achieved and prevention of cybercrimes, whether from malicious insiders or external criminal hackers, will be tempered. How to cite The Security Investigation, Essay examples

Robert Burns Poetic Analysis Essay Example For Students

Robert Burns: Poetic Analysis Essay Burns is considered one of the most influential writers in the eighteenth century. Burns is regarded as a pre-Romantic poet, which can be seen through his writing that elaborated on his sensitivity through nature, religious practice, and traditional culture during his time. Coming from a humble background made him the voice of the common Scottish man. Robert Burns was born in Scotland during a tempestuous time. There were several transitions that impacted the way of life of the Scottish. One of them was the Scottish language and culture being impacted by the English language and poetry. How important was it to keep their Scottish identity is unknown. He also tended to elaborate on the distinct social classes throughout his poems, which were evident (the changes from agricultural to Industrial). Burns poetry was written in his native Scottish language and English. Although his writing appears to be simpleminded, it was very pragmatic and had more to offer to the reader. He was a good casual observer, and would write with strong feeling and empathy, which are reflected in Too Louse and Tam O Chanter poems. Sympathy is defined as the harmony of, or agreement in feeling, as between persons, or on the art of one person with respect to another. Robert happened to convey Just that in his poem To a Louse. The poem is written in a six-line BAOBAB rhyme scheme for each stanza. He uses Scottish colloquialism as well as some English. It is clear that in this poem there are some religious and class distinction undertones. Burns introduces us to a louse crawling on a ladies bonnet in the first stanza. In lines nine and ten he states, How dour ye set your fit upon her- See fine a lady? Burns is outraged that a louse is on a pious woman. He seems to feel embarrassed for her nice it looks strange that a louse would be on an elegant woman. The louse signifies the sins, or imperfections this woman has. On the outside it looks quite strange that a woman would have such a degrading parasitic insect on her bonnet. The louse on the other hand, signifies impurity, filthiness, and imperfections. A fine woma n of the church who is well dressed is usually wealthy and close to God. Burns also juxtaposes a saint and a sinner (poor and rich), which implies the Catholic dogma at that time. The Catholic Church was in control and Burns openly challenges the old ways of thinking. The woman could have offered money as an (indulgence) in order to receive forgiveness and be close to God. He implies by lines eleven and twelve that the louse should be on a beggar instead of the fine lady. In the sixth stanza he elaborates more on how he would not be surprised if a louse was on a poor child or on an old ladies flannel cap. On the seventh stanza he cannot bare it any longer that the louse on the ladies bonnet and tells her of the incident. He seems to know her since he calls her by the name of Jenny. Burns tells her not to move, or tilt her head in order not to draw too much attention. That could Just save her from embarrassment. Lastly, the last stanza is what really brings this poem together. The deep meaning behind is what puts everything into perspective in lines twenty-nine through thirty-four: O wad some Power the gift gig us Robert Burns: ay marigold 1 Rorer Runs Poetic Anal) Robert Burns is considered century. Urns IS regarded uniting that cooperated or traditional cutter during voice to common Scot tempestuous time. To what extent Tennyson is a romantic poet? EssayThe tone suddenly becomes melancholy and more serious in the seventh stanza, lines 1-4: But pleasures are like poppies spread:0 You seize the flower, its bloom is shed;0 Or like the snow fall on the river,0 A moment white then melts forever Burns compares Tams Joy with that of nature. When poppies spread their petals (spring) there is Joy since the poppies are full of life, but soon that happiness dwindles and dies (winter). This is the cycle of nature, yet we all tend to follow a cycle when it comes to life, emotions, and struggles. Any sort of emotion is only temporary and comes and goes like the wind. Burns comparison with nature is preparing the reader for a dramatic shift that changes from cheery to a more suspenseful scene that is about to follow. Another comparison is of the snow falling peacefully on the river. The beautifully covered white snow melts. Beauty and Joy seem to be intertwined when comparing that of Tam and nature. When you lose that sudden moment of pleasure, or beauty, and it fades away, you find infinite value in what you once had observed or contemplated. The comparison with nature Burns made lets the reader know that Tams Joy will not last, and the turning of events is about to come. Tam leaves the pub in the cold, windy, and rainy night with his horse Maggie leading the way. Tam and Maggie cross the ford as they are getting closer to the abandoned Allow Church. The ford here may symbolize the division that leads to the sinners dwelling place in the night, which can be depicted as hell. Horrible thin occurred to the townspeople that crossed the ford (suicide, murder, and accidents). When Tam saw a glimmering light coming from the inside of the church he peeked inside, and was surprised beyond his imagination. Taw saw witches dancing around the abandoned church, a huge monster playing music, a dead thief with a rope around his neck, and some of the townspeople he recognized. Tam was seeing ridiculous things due to his intoxication and being out late at night. Burns here is laughing at the idea of such crazy things, since during his time this type of oral folklore was very popular. This does not lessen the suspense however, since Tam ends up shouting and disrupting the witches dancing. Tam and Maggie end up bee chased by the monsters across the ford. The moral of the story is not to end up drum (since it is a sin), and roaming around the town late at night. Tam should have know better instead of ending up in a worse situation than he had planned. Robert Burns was a man that tended to write about the religious, social, and economical problems that every person faced during that time. His poems were a sense of relief and commonality to everyone that was literate. Burns was the spokesperson of the common Scottish man which made him quite popular after poems such as Tam O Chanter. The narrative poem talks about the typical farmer and their religious stance, economic struggles, as well as cultural distinctions. Burn used sentiment in order to appeal to the people. He was regarded a Pre-Romantic poet due to his skillful writing and craftsmanship. One of his many other popular poems included To a Louse. This poem is full of humor with a lot of religious remarks. Catholicism was the main religion during that time and had control over everyone. Due to the struggles and the way he wrote about his country made him the national poet he is regarded today.